How Value Perception Can Help You Make More Money

Lobsters were not always perceived as a fine-dining delicacy, and fed to prison inmates and slaves before the 1900’s. That all changed when train cars emerged, and rebranded lobsters as a high-class train car cuisine. Did you know lobster used to be considered cat food? While people once turned their nose up at lobster, now… Continue reading How Value Perception Can Help You Make More Money