Tag: negotation

How to Start a Startup from Scratch: a 10-Step Business Plan to Success

Sandra Shpilberg defied all stereotypes when she taught herself how to start a startup from scratch (with zero outside funding). Shpilberg sold her company just a few years later for an incredible undisclosed sum, rocketing her to an even larger stratosphere of success. She then went on to publish a best selling book, which I… Continue reading How to Start a Startup from Scratch: a 10-Step Business Plan to Success

How Value Perception Can Help You Make More Money

Lobsters were not always perceived as a fine-dining delicacy, and fed to prison inmates and slaves before the 1900’s. That all changed when train cars emerged, and rebranded lobsters as a high-class train car cuisine. Did you know lobster used to be considered cat food? While people once turned their nose up at lobster, now… Continue reading How Value Perception Can Help You Make More Money

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